The Social Media & Digital Game: Why Most Businesses Struggle

Digital Marketing

The Social Media & Digital Game: Why Most Businesses Struggle

April 4, 2025

Most people think social media works like this: Post → Get Likes → Get Sales. Wrong! The reality is, that platforms like Instagram, Facebook, and LinkedIn decide what content people see.

The biggest myth in digital marketing?
❌ “If I post consistently, I’ll grow.”
❌ “If I run ads, I’ll get sales.”
❌ “If I have a website, people will come.”

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt

But here is the Algorithm’s Dirty Secret:
The algorithm doesn’t care about your content unless your audience does.
🔹 Organic reach is dying. Platforms prioritize content that gets engagement FAST.
🔹 Visual identity matters. If your brand doesn’t pop, the algorithm buries your content.
🔹 Community beats ads. Brands that spark conversations get free exposure.

Ever noticed why some brands go viral while others disappear?
That’s not luck! It’s a strategy. Zomato & Swiggy have cracked it. They don’t just sell food, they create entertainment, conversations, and engagement.

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Digital Marketing