Your logo, your tone of voice, your values, and your customer experience together create a recall.
Think of Zomato’s witty notifications. Or Amul’s billboard ads.
Even without their logos, you know it’s them.

Branding is the ultimate compound interest for a business. You invest once, and it keeps giving back through recognition, trust, and loyalty.
Sales give you revenue. Branding gives you staying power.

So next time you budget, ask yourself→ Am I only buying sales? Or am I building a brand?