The truth: Great products & services are never enough. Customers choose you with their eyes (branding) and stick around because of the story you tell (marketing).

Paari (a regional fine dining restaurant) is proof! Within one month, it became the talk of the city.

Ahmedabad has thousands of places to eat. The food scene is booming, and the competition is brutal. You can find a café, a fine-dining, or a franchise every few blocks

In a city this saturated, opening a new place isn’t the biggest challenge, but being remembered is.
So what did we do when we faced this challenge?

We knew Paari had to stand out, and we’ve seen big chains flop here because they ignored local storytelling + branding.

So we built Paari’s voice, visuals, and marketing strategy from scratch. We gave them a personality and a story that people wanted to be a part of. A tale that sells because approximately 77% of consumers buy from brands they feel connected to.

And it worked! Everyone was hooked.

We have positioned the brand as a place that serves the true taste of traditional regional cuisine.

The result? Buzz, footfall, and popularity in just one month.
Lesson? Food may win hearts, but branding and marketing win momentum and keep it.