Categories
Branding

Why DIY Branding Costs You More Than You Think

You wouldn’t DIY your own haircut, right? ✂️
So why DIY your brand?

The problem with DIY branding →
You think you’re saving money, but in reality, you’re leaving money on the table.

Imagine this: you’re meeting an investor.
You pitch confidently, but your presentation has 5 colors, 3 fonts, and a logo that looks like it was made in 5 minutes.
Do they hear your ideas, or do they see chaos?
That’s what DIY branding does. It distracts from your brilliance.

Many businesses often forget: branding is not decoration. It’s perception.
And perception decides trust.

Categories
Branding

Brand DNA ≠ USP — Know the Difference!

Your brand’s DNA is not your brand’s USP! Stop mixing them up like ketchup on pizza.

If your brand is having an identity crisis, you can fix that by knowing the difference.
Swipe through to untangle the two and get your brand back in alignment with itself and with your audience.

Categories
Branding Digital Marketing

Brand vs Marketing vs Sales: How They Connect to Grow Your Business

1. Brand = Who you are
→ The gut feeling people get about you
→ Shaped by your voice, values, visuals, story, experience
Branding is long-term memory-building.

2. Marketing = How people find you
→ Your ads, SEO, socials, outreach, PR
→ It drives awareness and attention
Marketing builds curiosity.

3. Sales = How people pay you
→ Conversions, deals, offers, follow-ups
→ It moves people from interested to invested
Sales builds action.

But here’s the magic:
When your branding → fuels marketing → supports sales, you grow faster, smoother, better.

👉 Branding isn’t optional.
It’s the base that makes customer acquisition effective and easier.

Want to fix your funnel?.
Book a free audit with us and see what is stopping you from reaching new heights.

Categories
Branding

If You Hide the Logo, Does the Brand Still Speak?

Your logo, your tone of voice, your values, and your customer experience together create a recall.
Think of Zomato’s witty notifications. Or Amul’s billboard ads.
Even without their logos, you know it’s them.

Branding is the ultimate compound interest for a business. You invest once, and it keeps giving back through recognition, trust, and loyalty.
Sales give you revenue. Branding gives you staying power.

So next time you budget, ask yourself→ Am I only buying sales? Or am I building a brand?

Categories
Digital Marketing

Marketing has its own Rabbit 🐇 and Tortoise 🐢.

But unlike the story you grew up with, this one has a twist. 😉
Curious? Start swiping!

Follow Clumsy Designs for more case studies, strategies, and branding wisdom.

Categories
Digital Marketing

The marketing world has changed permanently.

This generation doesn’t want to be sold to. They want to be seen, heard, and entertained. They don’t respond to traditional campaigns anymore. They engage with culture, authenticity, and emotion.

Smart brands have already shifted from the old marketing rules.

Swipe through for insights that could change your next campaign.

Categories
PR Content

We’re humbled. We’re proud. And we’re deeply thankful.

PR Content

We’re humbled. We’re proud. And we’re deeply thankful.

We believe the best digital work is rooted in trust, clarity, and consistency.

Which is why we’re so proud to announce that our founder, Nimisha Tewari, has been awarded by RMB Udaipur for her leadership in managing their digital communications, a journey that led to RMB Udaipur winning Best Social Media Presence at RMBF International.

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt

This recognition highlights our commitment at Clumsy Designs to strategic brand-building that doesn’t just look good, it drives connection, recognition, and results.

Congratulations to RMB Udaipur on the global achievement, and thank you for trusting us as your digital partner.

Post tag :

PR Content

Categories
Digital Marketing

This isn’t just my win. It’s a collective one.

Digital Marketing

This isn’t just my win. It’s a collective one.

When RMB Udaipur won the Best Social Media Presence Award at the RMBF International platform, it was a proud moment for the chapter and everyone who contributed to making it happen.

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To then be recognized personally by RMB Udaipur for leading the social media efforts, it feels incredibly humbling.

I’ve always believed that when you bring effort and purpose together, magic happens. And this recognition is an example of that.

Thanks to everyone who has entrusted me and my team to be the digital voice of RMB Udaipur and for seeing the work behind the scenes.

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt

Here’s to more meaningful communication and even more impactful wins.

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Digital Marketing

Categories
Branding

The Key Things Most Brands Keep Forgetting

Branding

The Key Things Most Brands Keep Forgetting

Your brand isn’t what you say it is. It’s what people remember about it.

And in today’s world, forgettable simply means invisible.

Want people to actually remember your brand? Do this:

  1. Be clear, not clever. If people need to “figure out” what you do, they won’t bother.
  2. Use the 2-second rule. If your brand isn’t recognizable in 2 seconds, it’s not working. (Think Starbucks cups, the Netflix logo, or the sound of an Apple Mac turning on.)
  3. Trigger emotions. People don’t remember facts, they remember how you made them feel. Build experiences, not just campaigns.
  4. Be consistent. Same voice, same look everywhere. Confusing branding is forgettable branding.

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt

Want to be remembered? Make every interaction intentional.

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Branding

Categories
Digital Marketing

Social Media Won’t Fix a Bad Product – Here’s What Will

Digital Marketing

Social Media Won’t Fix a Bad Product – Here’s What Will

Unpopular opinion: No amount of Instagram posts will save a bad product or service.

Yet, many businesses think,
“Our sales are low, let’s just go viral!”

Here’s the truth: Social media amplifies reality.

If your product is amazing → Social media will spread the love.

If your product is mediocre → Social media will expose it.

So before blaming your marketing team, fix the fundamentals:

✔  Does your product/service actually solve a problem?
✔  Is your customer experience memorable?
✔ ️ Are people already recommending you without ads?

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt

Marketing doesn’t create demand. It fuels existing demand. 

Want better results? Improve your product first.

Post tag :

Digital Marketing