Digital Marketing
It’s not just the brand! It’s psychology.
April 7, 2025
Ever wondered why Starbucks feels weirdly comforting? Why Apple launches make you feel like you need that new iPhone?

Here’s how big brands hack your brain:
- Scarcity Effect: “Limited stock!” “Only 2 left!” They create urgency, and we panic buy.
- The Ritual Factor: Apple’s unboxing experience? It’s intentional. Rituals create emotional attachment.
- Mere Exposure Effect: The more you see something, the more you like it. That’s why brands bombard you with ads everywhere.
- Colors = Emotions: Red = urgency (SALE signs). Blue = trust (banks). Green = fresh (Starbucks).
- Social Proof: Reviews, testimonials, influencer shoutouts because if everyone else loves it, it must be good.
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt
Want to market smarter? Start with psychology.
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