Niyama Foods

The Challenge

Niyama: Nourishment of Nature, is a new name in Ghana for packaged food. In developing countries like Ghana, packaged food is often dominated by foreign brands. Niyama needed to create trust quickly. That meant clear brand messaging, bold visuals, and a digital presence that showed consistency and reliability. It needed to feel local but world-class, simple but premium.

The Solution

We built Niyama’s brand DNA through design, digital, and direction. Starting with a relatable identity and packaging system, we moved into digital platforms with a smart, mobile-first website and social handles full of everyday Ghanaian relevance. Paid ads gave us early visibility, while strong messaging kept it sticky.

The Results

After 6 months of collaboration with Aravali Hospital.

TOTAL REACH

0 M+

VIEWS ON SOCIAL MEDIA

0 M+

SITE VISITS

0 L+

UPLIFT IN SIGN-UPS

+ 0 %

Competitive analytic

Research

Site Map

User Flow

Week 1

Prototyping

Week 2

Wireframe

Week 3

Prototyping

Week 4

Prototyping

Building Ghana’s Favorite Food Brand From the Ground Up

Branch

Design

Project Types

Product Branding

Deadline

4 weeks

About the project

With Niyama Foods we got the opportunity to build a proudly Ghanaian brand from the ground up. Our experience with Niyama has been about doing it all and doing it right. It’s one of those projects where you don’t just deliver tasks, you shape the brand’s story, every step of the way. The trust they placed in us helped us execute bold, effective ideas with clarity and consistency.